We’ve already touched on it but it’s clear the main benefits of letterbox packaging are buying experience and customer satisfaction.īut there are many other valid reasons for using letterbox packaging – and they mostly save your business time and money. Put it this way, customers won’t be impressed if they swing open their front door to find the box and its precious contents have been crushed. Letterbox packaging is also designed to withstand the sometimes-rough handling of couriers or the postal system before landing on a doormat, so it tends to be pretty robust. Many companies, including Macfarlane, Self Packaging and Lil Packaging ( UK), ( AUS) and ( US), offer a range of designs to suit different purposes. Of course, the beauty is the packages don’t need to be the full size of a letterbox. The same goes for mailboxes more commonly found in apartment buildings or on the curb side, which are popular in the US. With a standard letterbox measuring 260mm x 45mm (10in x 2in), packaging needs to fit through the gap without being squashed in the process. To ensure customers receive their orders without any hassle, many companies are turning to letterbox packaging. Over a fifth of respondents listed this as the most annoying aspect of online shopping, according to the One Poll Market Research for Macfarlane Packaging. In fact, a recent survey revealed that 21% of people asked were irritated by having to pick up parcels or rearrange delivery because inappropriately sized packaging had been used and it was too large for the letterbox. It’s even more frustrating when you finally collect the order to discover that the item itself could have easily fit through the letterbox if it had been appropriately packaged.
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